WHAT IS MAILCHIMP?

Mailchimp is one of the many email service provider (ESP), which helps marketing professionals and business owners send bulk emails to clients, and other interested parties.

It has 3 main tasks:

 

If you prefer, you can download Mailchimp's Quick Start Guide on their site.

BEFORE USING MAILCHIMP

Mailchimp is web-based application that works in most web browsers so you don't need to download and install anything. Just check if:

  • and also Javascript.
  • When everything is in order you can start using Mailchimp. Sign up for an account and agree to their terms and conditions before proceeding.

     

    Managing your email list

     

    The most important aspect of a great email marketing campaign is a clean and updated mailing list, they are usually called subscribers.

    When you first create a list in mailchimp you will be asked to input information like the email you are using to send subscription notification to your subscribers,

    There are 3 ways to add subscribers:

     

    If you want a step by step intructions about creating and importing lists, go to these links:

    Creating a list | Importing lists

    Create and Design a Sign Up Form

    f you don't have any subscribers yet, don't worry! MailChimp automatically generates a signup form for your list, which you can customize and post on your website or Facebook. MailChimp gives you lots of options when you build this form, so you can gather exactly the information you need from your contacts. You can also use this information to segment your list later on.

    When you create a list in MailChimp, we automatically generate a default set of forms, emails, and pages for your new list that guide subscribers through subscription and related processes.

    You'll learn how to create and design your forms, emails, and pages in the Form Builder.

    Build a Campaign

     

    The next part of email marketing is crafting the email message itself. There are lots of names for your email—mass email, newsletter, e-blast, e-zine—but at MailChimp, we call each email message a "campaign."

    The MailChimp Campaign Builder walks you through creating a campaign, step by step. When it's time to design your campaign, you'll find a variety of basic email layouts you can customize easily without having to know HTML. Many of our layouts use a Drag and Drop Editor, which makes it simple to add, move, delete, and style content blocks. If you want to use the same layout again later, you can save your design as a template for future campaigns.

    When you're done setting up your campaign, MailChimp displays all the choices you've made so far and alerts you if you missed anything important. You'll then have the option to send the campaign immediately or schedule it to send at a later date or time. When you send with MailChimp, your campaign goes through our servers before it arrives in your subscribers' inboxes.

    Get a step-by-step instructions to build a Regular Campaign.


     

    View Your Reports

    You've clicked Send, but it's not over yet! A key component of successful email marketing is tracking subscriber engagement so you can provide more of what your subscribers want and less of what they don't.

    The next time you log in to MailChimp after sending a campaign, you'll see how many subscribers engaged with your recent campaigns right on your Dashboard. You can click over to the Reportssection to dig further, and to download, share or print specific reports.

    MailChimp's open- and click-tracking tells you how many people looked at your message, which links they clicked, and even their geolocation. Link your Google Analytics account for more in-depth reports, or integrate your e-commerce platform or CRM database to get even more out of MailChimp report data.

    More about reports.

     

    Wrap Up

    Mailchimp is a powerful email marketing tool, there are still a lot of advance features that you can still explore. To learn more about Mailchimp, visit their tutorial videos page and their knowledge base page.

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